Global research group focusing their research on how Augmented and Virtual Reality technologies impact consumer decision making in marketing, retailing, and service contexts.

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Research in B2C and B2B

Our research investigates the value-added through AR/VR applications in a variety of B2C and B2B contexts, such as online and offline retail, warehousing, and logistics.

 

Global Research Team

We are a team of researchers from the Netherlands, Australia, and the UK. Our team members are experts in services marketing, consumer behavior and supply chain management. 

 

Research meets Practice

We combine scientific rigour and pratical relevance by closely cooperating with business partners from various industries. Find out more about becoming a business partner here. 

 

The latest Apps and Devices

We conduct research with cutting edge AR applications and devices. In our most recent studies we have made use of smart glasses, virtual mirrors and video see-through devices.

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More information: www.augmented-research.com

The Neuroscience, Decision and Marketing Initiative, or Neuro-DM Initiative, is an interdisciplinary research initiative from SBE, which combines knowledge from marketing, psychology, and neuroscience. We are primarily focused on the study of consumer decision making and consumer responses to advertising.

 

The Neuro-DM initiative aims to offer new facilities to SBE for neuromarketing studies with methods such as eye-tracking, facial expression analysis, EEG, and galvanic skin response measurements.

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These methods allow us to measure (sub)conscious processes in real-time, which provides exciting new research opportunities for a large variety of studies.

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For example, we can study dynamic engagement with media by measuring arousal levels over time, or we can study attention during decision-making tasks in real-time with eye-tracking.

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For an easy-to-read introduction to neuromarketing see: Neuromarketing: What You Need to Know (hbr.org)

 

The Neuro-DM Initiative was founded by the Decision Sciences study group, a group of PhD’s at the School of Business and Economics. We are:

• Aline Dantas

• Marcia Diaz Claudio

• Jeanette Hadaschik

• Jacqueline Kurz

• Sammy Wals

 

The Neuro-DM initiative is still under development and we are currently seeking funding for acquiring research equipment.

In the future, the initiative will be open for researchers from SBE or use in teaching/student projects.

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For more information, send us an e-mail at Decision-Sciences-mw@maastrichtuniversity.nl

The Maastricht Center for Robots (MCR) focuses on the opportunities and challenges that arise from the rapid advancement of service and social robots. The center aims to enable the technology’s adoption and implementation as well as understand its impact on customers, employees, businesses, and society. To tackle the complex challenges and questions surrounding service robots, we closely collaborate with a global network of academic and industry partners that come from a wide range of fields and industries.

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Tackling the complex challenges surrounding service robots requires knowledge and expertise from a wide range of fields. The strength of MCR lies in combining such insights and skills through our global network of academic and industry partners.

For example, our research partners from all over the world allow us to tap into the latest research and scientific knowledge on service robots. These partners include the School of Business and Economics at Maastricht University (The Netherlands), Queensland University of Technology Business School (Australia), University of Naples Federico II (Italy), EDHEC Business School (France), and others.

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The MCR seeks to advance research, support businesses, and develop students’ competences. Many of our projects combine these three goals. For example, we organise workshops and competitions where students work on concrete business challenges and present their solutions to a company’s management. Through this integration of research, education, and impact, we aim to co-create value that is greater than the sum of its parts.

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More information: Maastricht Center for Robotics