News, interviews and experiments from the Digital Experience Lab at Maastricht University.https://www.sbe-dexlab.com/https://www.sbe-dexlab.com/post/new-minds-new-questions-meet-dexlab-s-new-interns/https://www.sbe-dexlab.com/post/new-minds-new-questions-meet-dexlab-s-new-interns/Three new faces, plenty of curiosity, and a shared excitement to learn! We’re delighted to welcome three new interns to DEXLab for the next five months. Each brings their own interests and fresh perspectives, taking on different roles within the team.Get to know the people behind the new ideas...Tue, 22 Sep 2026 10:03:18 GMThttps://www.sbe-dexlab.com/post/meet-our-new-dexlab-manager-nea/https://www.sbe-dexlab.com/post/meet-our-new-dexlab-manager-nea/Hi! Nea here, the latest edition of the DEXLab Manager. I’m here for all things research, education, and general management of our technologies. It just so happens that all these keywords match my academic background too: for my Bachelor’s I studied Educational Science, Research, and Educational...Wed, 09 Sep 2026 08:07:45 GMTMeet the team!https://www.sbe-dexlab.com/post/an-interview-with-award-winner-and-dexlab-expert-roman-briker/https://www.sbe-dexlab.com/post/an-interview-with-award-winner-and-dexlab-expert-roman-briker/1. Tell us a bit about yourself and your recent project or award. “I’m an Assistant Professor of Organizational Behavior & HRM at SBE. My current research interests are social influences processes between humans and humans and humans and machines as well as open science methods. Recently, I...Fri, 03 Oct 2025 10:38:12 GMThttps://www.sbe-dexlab.com/post/meet-our-new-dexlab-manager/https://www.sbe-dexlab.com/post/meet-our-new-dexlab-manager/Hey everyone! My name is Brian Arets and I am very excited to be the new SBE DEXLab manager. I am born in Sittard and lived in a little remote village called Elsloo, which is only 15 minutes away from Maastricht by car, for my whole life. You can imagine my shock when the first big city I travelled...Thu, 10 Apr 2025 20:01:29 GMTMeet the team!https://www.sbe-dexlab.com/post/shaping-the-future-dexlab-s-ecosystem-sprint-at-maastricht-university/https://www.sbe-dexlab.com/post/shaping-the-future-dexlab-s-ecosystem-sprint-at-maastricht-university/At DEXLab, we believe true innovation happens when ideas are put into practice. Our Ecosystem Innovation Sprint at Maastricht University brought together third year Business Engineering students as part of their Ecosystems course. The challenge? To develop innovative solutions for real-world...Thu, 06 Mar 2025 11:00:06 GMThttps://www.sbe-dexlab.com/post/welcome-new-thesis-internship-students/https://www.sbe-dexlab.com/post/welcome-new-thesis-internship-students/We are happy to announce that four new Thesis Interns will be joining DEXLab in February and will stay with us until the end of the academic year, helping out with workshops, experiments, and other lab activities. However most importantly, they will be writing their Master Thesis with the DEXLab!...Wed, 22 Jan 2025 15:04:07 GMThttps://www.sbe-dexlab.com/post/virtual-reality-in-problem-based-learning-a-case-in-management-information-systems/https://www.sbe-dexlab.com/post/virtual-reality-in-problem-based-learning-a-case-in-management-information-systems/Last month, our intern Andrea Ferruzza, along with his teammates Christian Jansen and Lukas Bussing, took a significant step forward in integrating VR technology into education. For their course ‘Cases in Management Information Systems,’ they used VR to present a company’s case study, engage with...Fri, 13 Dec 2024 10:46:32 GMThttps://www.sbe-dexlab.com/post/embracing-virtual-reality-in-higher-education-learnings-from-aim/https://www.sbe-dexlab.com/post/embracing-virtual-reality-in-higher-education-learnings-from-aim/The integration of Virtual Reality (VR) into university courses marks a pivotal moment in educational innovation at the School of Business and Economics (SBE). This blog covers the experience implementing VR technology in the Management Information Systems (Department of Accounting and Information...Mon, 02 Dec 2024 13:50:08 GMThttps://www.sbe-dexlab.com/post/a-tale-of-two-realities-presence-and-immersion-in-ar-vr/https://www.sbe-dexlab.com/post/a-tale-of-two-realities-presence-and-immersion-in-ar-vr/As augmented reality (AR) and virtual reality (VR) continue to evolve, the terms presence and immersion frequently surface in discussions about user experience. While often conflated, these concepts describe distinct aspects of how we interact with immersive technologies. Understanding their...Wed, 27 Nov 2024 11:06:46 GMThttps://www.sbe-dexlab.com/post/how-vr-can-enhance-education/https://www.sbe-dexlab.com/post/how-vr-can-enhance-education/Discover the power of VR in education and learn how to integrate it effectively into your curriculum. Enhance your students' learning experience...Thu, 26 Sep 2024 11:27:38 GMTDigital Educationhttps://www.sbe-dexlab.com/post/um-hogeschool-zuyd-are-hosting-the-10th-international-xr-metaverse-conference-in-maastricht-in-202/https://www.sbe-dexlab.com/post/um-hogeschool-zuyd-are-hosting-the-10th-international-xr-metaverse-conference-in-maastricht-in-202/DEXLab will be hosting the 10th International XR-Metaverse Conference (XRM2025) in Maastricht, The Netherlands, from June 25-27, 2025....Thu, 19 Sep 2024 11:46:55 GMThttps://www.sbe-dexlab.com/post/navigating-the-immersive-terminology-forest-what-is-ar-vr-mr-xr-co/https://www.sbe-dexlab.com/post/navigating-the-immersive-terminology-forest-what-is-ar-vr-mr-xr-co/The world of immersive technology is rapidly evolving, introducing a proliferation of terms and acronyms that can be daunting for those new to the field. From AR and VR to XR and spatial computing, the terminology signals dynamic developments but also creates confusion. This blog post aims to...Wed, 10 Jul 2024 09:34:11 GMThttps://www.sbe-dexlab.com/post/dexlab-s-top-5-technology-trends-of-2024/https://www.sbe-dexlab.com/post/dexlab-s-top-5-technology-trends-of-2024/What is the future of technology? Check out DEXLab's prediction for the...Mon, 08 Jul 2024 08:37:05 GMThttps://www.sbe-dexlab.com/post/empowering-communication-through-tech-an-interview-with-anna-krispin/https://www.sbe-dexlab.com/post/empowering-communication-through-tech-an-interview-with-anna-krispin/Hi, everyone! I'm Anna Krispin, an external PhD Researcher at SBE and a lecturer-researcher at Zuyd University’s Research Centre of Professional Communication in a Digitalizing Society. With my background in Speech and Language Therapy and Linguistics, I’ve always been passionate about using...Mon, 24 Jun 2024 07:27:25 GMTMeet the team!Interviewshttps://www.sbe-dexlab.com/post/ar-and-ai-a-match-made-in-digital-heaven/https://www.sbe-dexlab.com/post/ar-and-ai-a-match-made-in-digital-heaven/Combine augmented reality (AR) and artificial intelligence (AI) to intuitively use advanced technology and innovative...Tue, 18 Jun 2024 07:37:56 GMTResearchFood for thoughthttps://www.sbe-dexlab.com/post/dexlab-mcr-visit-servsig-bordeaux/https://www.sbe-dexlab.com/post/dexlab-mcr-visit-servsig-bordeaux/Finally time for the AMA SERVSIG conference again. This particular service conference takes place only every second year, so it is always a long wait to connect again with service scholars from around the world. The 13th edition of the SERVSIG (‘Service Special Interest Group’) was themed ‘Service...Tue, 11 Jun 2024 14:32:21 GMThttps://www.sbe-dexlab.com/post/dexlab-goes-to-the-9th-xrm-conference-in-busan-korea/https://www.sbe-dexlab.com/post/dexlab-goes-to-the-9th-xrm-conference-in-busan-korea/The DEXLab team went to Busan, Korea to attend the 9th Extended Reality – Metaverse (XRM) Conference. The conference is a yearly event of the International Association of Immersive Technology Innovation (IAITI) to bridge the gap between industry and academia. This year’s theme was the ‘Metaverse:...Thu, 06 Jun 2024 13:03:19 GMTEventshttps://www.sbe-dexlab.com/post/dexlab-explains-understanding-the-difference-between-ai-and-genai/https://www.sbe-dexlab.com/post/dexlab-explains-understanding-the-difference-between-ai-and-genai/Artificial Intelligence (AI) and Generative AI (GenAI) are two terms that are increasingly becoming commonplace in academia. While they are often used interchangeably, they represent very different domains within the broader AI landscape. This blog post aims to help in understanding the...Mon, 03 Jun 2024 06:26:08 GMTFood for thoughtResearchhttps://www.sbe-dexlab.com/post/may-experiment-month/https://www.sbe-dexlab.com/post/may-experiment-month/This May, the DEXLab was packed with activity as multiple researchers conducted various experiments to collect data to validate their research questions and hypotheses. Our researchers leveraged cutting-edge technology like Virtual Reality, Eye-tracking, and generative AI in the form of custom...Fri, 31 May 2024 09:50:39 GMTExperimentsThesis projectshttps://www.sbe-dexlab.com/post/from-maastricht-to-busan-a-first-time-academic-adventure/https://www.sbe-dexlab.com/post/from-maastricht-to-busan-a-first-time-academic-adventure/Ibrahim Humdi recently attended the XR Conference in Korea together with other DEXLab researchers. Here, you can read all about the XR Conference from a first-year PhD's perspective. I was super excited to travel to Busan and attend the first academic conference as a PhD student. Coming from an...Mon, 27 May 2024 11:19:37 GMTEventshttps://www.sbe-dexlab.com/post/new-educational-report-enhancing-problem-based-learning-with-virtual-reality-at-maastricht-univers/https://www.sbe-dexlab.com/post/new-educational-report-enhancing-problem-based-learning-with-virtual-reality-at-maastricht-univers/VR-enhanced PBL: DEXLab and EDLAB have developed an eight-step roadmap to make VR integration at University Maastricht...Thu, 23 May 2024 11:38:34 GMTResearchDigital Educationhttps://www.sbe-dexlab.com/post/yvonne-schwan-starts-her-journey-at-dexlab-get-to-know-her/https://www.sbe-dexlab.com/post/yvonne-schwan-starts-her-journey-at-dexlab-get-to-know-her/Hello everyone! My name is Yvonne and I'm happy to tell you a little bit about myself. I'm 30 years old and I'm in my final year of the Management & Media (MM) program at the University of the Federal Armed Forces in Munich. I am here as an exchange student and am excited to be able to do a...Tue, 14 May 2024 12:55:30 GMTMeet the team!https://www.sbe-dexlab.com/post/walking-their-path-stefan-bos-s-vision-of-empathy-through-vr/https://www.sbe-dexlab.com/post/walking-their-path-stefan-bos-s-vision-of-empathy-through-vr/Stefan Bos’s Vision of Empathy through Virtual Reality. Interview with a DEXLab researcher....Mon, 06 May 2024 12:55:32 GMTMeet the team!InterviewsResearchhttps://www.sbe-dexlab.com/post/immersive-well-being-with-alexandru-maris-dexlab-researcher/https://www.sbe-dexlab.com/post/immersive-well-being-with-alexandru-maris-dexlab-researcher/I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive technologies can be strategically adopted by marketers to design impactful experiences that are meaningful for consumers. To explore this, I integrate various methods...Mon, 29 Apr 2024 09:06:37 GMTInterviewsResearchMeet the team!https://www.sbe-dexlab.com/post/decoding-consumer-choices-with-sammy-wals-dexlab-researcher/https://www.sbe-dexlab.com/post/decoding-consumer-choices-with-sammy-wals-dexlab-researcher/I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in shaping consumer perceptions and the role of subconscious processes in consumer decision-making. In my research, I use a variety of innovative methods such as...Tue, 23 Apr 2024 12:40:51 GMTMeet the team!InterviewsResearchhttps://www.sbe-dexlab.com/post/shaping-the-world-of-the-future-sha-wang-on-tying-the-metaverse-to-the-marketplace/https://www.sbe-dexlab.com/post/shaping-the-world-of-the-future-sha-wang-on-tying-the-metaverse-to-the-marketplace/Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and Economics at Maastricht University. My research focuses on entrepreneurial strategies and marketing challenges in the Metaverse. With a background primarily in...Tue, 02 Apr 2024 08:09:10 GMTMeet the team!ResearchInterviewshttps://www.sbe-dexlab.com/post/our-team-is-expanding-introducing-our-new-interns/https://www.sbe-dexlab.com/post/our-team-is-expanding-introducing-our-new-interns/We’re happy to welcome our new interns who will be supporting DEXLab. Our vibrant community is expanding. The interns will take on operational tasks, and host workshops, showcases, and many other events. Adam KnausHey there, I'm Adam, a master's student currently dedicated to my thesis internship...Wed, 20 Mar 2024 13:22:04 GMTMeet the team!https://www.sbe-dexlab.com/post/mind-machine-interactions-insights-from-alex-kies-dexlab-researcher/https://www.sbe-dexlab.com/post/mind-machine-interactions-insights-from-alex-kies-dexlab-researcher/Hi! I'm Alex, and I'm a visiting researcher at Maastricht University. I am very close to finishing my PhD on the impact of biometric technologies on service marketing. What reasons were behind your recent academic decisions? One main reason behind my academic decision to focus my research on...Fri, 01 Mar 2024 12:19:46 GMThttps://www.sbe-dexlab.com/post/meet-our-new-dexlab-manager-starting-in-february/https://www.sbe-dexlab.com/post/meet-our-new-dexlab-manager-starting-in-february/This February, DEXLab is excited to welcome David as our new manager. With a unique combination of a passion for teaching, technology, and a commitment to student-centric values, David is poised to bring fresh perspectives to our innovative lab. David's decision to join DEXLab stems from his...Tue, 30 Jan 2024 12:02:04 GMTMeet the team!https://www.sbe-dexlab.com/post/announcing-dexlab-s-immersive-technology-promotion-focus-for-2024/https://www.sbe-dexlab.com/post/announcing-dexlab-s-immersive-technology-promotion-focus-for-2024/At DEXLab, we've always been dedicated to advancing the immersive technology landscape and keeping our audience informed about the latest trends and developments. As we step into 2024, we're thrilled to announce our renewed commitment to promoting and highlighting the most cutting-edge trends in...Mon, 15 Jan 2024 14:28:44 GMThttps://www.sbe-dexlab.com/post/crafting-personal-branding-in-the-metaverse-jonas-heller-and-roberta-di-palma-at-immersive-x-2023/https://www.sbe-dexlab.com/post/crafting-personal-branding-in-the-metaverse-jonas-heller-and-roberta-di-palma-at-immersive-x-2023/A conference in the metaverse? An idea of a faraway future? No – actual reality in the here and now – as being part of Immersive X, a conference set in the Metaverse. DEXLab's founders, Roberta Di Palma and Jonas Heller, presented a novel perspective on personal branding in the virtual space. Their...Sat, 16 Dec 2023 14:43:53 GMTEventsFood for thoughtDigital Educationhttps://www.sbe-dexlab.com/post/immersive-tech-week-2023-the-latest-frontiers-of-immersive-tech-in-rotterdam/https://www.sbe-dexlab.com/post/immersive-tech-week-2023-the-latest-frontiers-of-immersive-tech-in-rotterdam/The Immersive Tech Week 2023 (previously named VRdays Europe) on November 29th in Rotterdam was an exciting experience for the DEXLab team. Known as the largest and most important immersive technology event in Europe, this event delivered a four-day get-together filled with a variety of...Mon, 11 Dec 2023 17:23:37 GMTResearchhttps://www.sbe-dexlab.com/post/exploring-the-future-of-ai-ar-and-marketing-innovation-interview-with-anton-spitkovsky/https://www.sbe-dexlab.com/post/exploring-the-future-of-ai-ar-and-marketing-innovation-interview-with-anton-spitkovsky/We are pleased to introduce Anton Spitkovsky, a researcher in the fields of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) in today's feature. Anton embodies the fusion of academic rigour and practical imaginative thinking as a PhD candidate at RWTH Aachen...Fri, 01 Dec 2023 09:40:11 GMTInterviewsFood for thoughthttps://www.sbe-dexlab.com/post/meet-our-new-intern-steve-biewer/https://www.sbe-dexlab.com/post/meet-our-new-intern-steve-biewer/Hi, my name is Steve Biewer, I am 22 years old and I am in my last year of Business Engineering here at the university of Maastricht. My internship at DexLab will be until the end of March. I like doing sport, especially table-tennis. I play in a club in Sittard for the first team. I like solving...Fri, 24 Nov 2023 10:31:40 GMTMeet the team!https://www.sbe-dexlab.com/post/master-thesis-topics-2023-2024-a-futuristic-leap-with-dexlab/https://www.sbe-dexlab.com/post/master-thesis-topics-2023-2024-a-futuristic-leap-with-dexlab/At DEXLab, innovation is not just a buzzword; it's a commitment. For students poised at the cusp of a transformative phase in their academic journey, DEXLab offers an unprecedented opportunity. These scholars have the chance to immerse themselves in the realm of AI-powered Virtual Reality,...Wed, 25 Oct 2023 16:11:34 GMTDigital EducationThesis projectsResearchhttps://www.sbe-dexlab.com/post/exploring-the-future-dexlab-s-adventure-in-helsinki/https://www.sbe-dexlab.com/post/exploring-the-future-dexlab-s-adventure-in-helsinki/At DEXLab, we're always on the lookout for exciting opportunities to delve into the world of innovation and technology. Our Co-founder and Director, Dominik Mahr, recently had the privilege of participating in the Service and Innovation Workshop at Hanken in Helsinki. In this blog post, we're going...Tue, 17 Oct 2023 10:43:39 GMTResearchFood for thoughthttps://www.sbe-dexlab.com/post/meet-our-new-intern-chau-giang-nguyen/https://www.sbe-dexlab.com/post/meet-our-new-intern-chau-giang-nguyen/Hey there,I'm Chau Giang Nguyen, coming all the way from Vietnam. Currently, I'm absolutely thrilled to introduce myself as an intern for the DEXLab at Maastricht University. It's an incredible opportunity that I'm eagerly looking forward to.As a dedicated student in Business Analytics at...Wed, 27 Sep 2023 08:00:05 GMTMeet the team!https://www.sbe-dexlab.com/post/meet-our-new-intern-lakkoju-nikhilesh-sai-acharya/https://www.sbe-dexlab.com/post/meet-our-new-intern-lakkoju-nikhilesh-sai-acharya/Hello everyone,My name is Nikhil, and I am thrilled to join the DEXlab team as an intern. I am currently in my second year of bachelor’s in business Analytics (BA) at university of Maastricht. I took this opportunity as I am intrigued by technology productisation and innovation. The idea of getting...Wed, 20 Sep 2023 09:00:27 GMTMeet the team!https://www.sbe-dexlab.com/post/meet-our-new-intern-thies-verbraak/https://www.sbe-dexlab.com/post/meet-our-new-intern-thies-verbraak/Hey there everyone,I am Thies Verbraak, currently in my third year of Healthcare Engineering at Zuyd University of Applied Science in Heerlen. Here in Maastricht, I got offered a 20-week internship at the DEXLab, where I'll be working as a developer to enhance my programming skills of Virtual...Wed, 13 Sep 2023 09:00:12 GMTMeet the team!https://www.sbe-dexlab.com/post/interview-with-tim-hilken-from-the-augmented-research-group/https://www.sbe-dexlab.com/post/interview-with-tim-hilken-from-the-augmented-research-group/1. What is the main research focus of the AR Group?The main research focus of our is to investigate the value-added by Augmented Reality (AR) technologies in both B2C (Business-to-Consumer) and B2B (Business-to-Business) contexts. We explore applications of AR across a broad range of domains,...Tue, 12 Sep 2023 07:00:18 GMTResearchInterviewshttps://www.sbe-dexlab.com/post/meet-our-new-intern-claudia-fasano/https://www.sbe-dexlab.com/post/meet-our-new-intern-claudia-fasano/I'm Claudia, an Italian with a strong interest in the arts and media. My academic journey has been a blend of creativity and analysis, with a bachelor's degree in Performance and Communication Studies and a master's degree in Performing Arts Studies.
My professional journey has been equally...Wed, 06 Sep 2023 08:00:54 GMTMeet the team!https://www.sbe-dexlab.com/post/interview-with-sammy-wals-from-the-neurodm-research-initiative/https://www.sbe-dexlab.com/post/interview-with-sammy-wals-from-the-neurodm-research-initiative/1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior, decision-making, and interactions with digital technologies through the use of neuroscientific- and biometric methods. We believe that these methods enable us to obtain...Fri, 01 Sep 2023 07:14:39 GMTInterviewsResearchhttps://www.sbe-dexlab.com/post/interview-with-mark-steins-from-maastricht-center-for-robots-mcr/https://www.sbe-dexlab.com/post/interview-with-mark-steins-from-maastricht-center-for-robots-mcr/1. What is the main research focus of MCR? The Maastricht Center for Robots (MCR) is a research center part of SBE and dedicated to exploring the opportunities and addressing the challenges associated with the rapid development of service and social robots. The primary objective of the center is to...Wed, 23 Aug 2023 22:00:00 GMTInterviewshttps://www.sbe-dexlab.com/post/attachment-and-psychological-ownership-of-digital-objects/https://www.sbe-dexlab.com/post/attachment-and-psychological-ownership-of-digital-objects/A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation, how consumers interact with products and services is changing too. This is largely due to the utilisation of digital objects, which are becoming increasingly...Fri, 07 Jul 2023 07:09:36 GMTExperimentsResearchhttps://www.sbe-dexlab.com/post/dexlab-keynote-at-frontiers-in-services-conference/https://www.sbe-dexlab.com/post/dexlab-keynote-at-frontiers-in-services-conference/The Frontiers in Service 2023 is coming to an end, the DEXLab was present in the form of providing a digital booth, with several of our researchers preseting papers about emerging technologies, and last but not least our interactive keynote and panel session on Digital Expereinces. We certainly had...Fri, 30 Jun 2023 09:07:00 GMThttps://www.sbe-dexlab.com/post/meet-our-dexlab-director-dominik-mahr/https://www.sbe-dexlab.com/post/meet-our-dexlab-director-dominik-mahr/Hi, please tell us a bit about yourself and your academic background!I'm Dominik Mahr, Professor of Digital Innovation & Marketing and the Head of the Marketing and Supply Chain Management (MSCM) Department at SBE. I'm also the Scientific Director of the Service Science Factory (SSF).Initially,...Fri, 26 May 2023 06:57:36 GMTMeet the team!https://www.sbe-dexlab.com/post/meet-our-co-founder-and-director-1/https://www.sbe-dexlab.com/post/meet-our-co-founder-and-director-1/Hi everyone, my name is Tim Hilken. I am proud to be a co-founder and Director of the DEXLab, and an Assistant Professor atMaastricht University’s School of Business and Economics (SBE), Department of Marketing and Supply Chain Management (MSCM). In this post, I would like to introduce myself and...Thu, 04 May 2023 17:30:20 GMTMeet the team!https://www.sbe-dexlab.com/post/meet-our-co-founder-and-director/https://www.sbe-dexlab.com/post/meet-our-co-founder-and-director/Please tell us a bit about your background! Hi, I am Jonas Heller, co-founder and director of the DEXLab, as well as an Assistant Professor in the Department of Marketing and Supply Chain Management. In this post, you will learn a bit more about me, my motivation to work for MSCM and academia in...Wed, 19 Apr 2023 20:52:01 GMTMeet the team!https://www.sbe-dexlab.com/post/meet-our-first-international-intern/https://www.sbe-dexlab.com/post/meet-our-first-international-intern/Hello everyone,My name is Moritz Wigger and I am an exchange student from the Armed Forces University in Munich, Germany. Here in Maastricht, I got the opportunity for an internship at the DEXLab for five months to do research for my master thesis.As a Management & Media (MM) student I focused...Wed, 12 Apr 2023 11:00:30 GMTMeet the team!https://www.sbe-dexlab.com/post/thesis-project-on-vr-adoption-in-healthcare/https://www.sbe-dexlab.com/post/thesis-project-on-vr-adoption-in-healthcare/Hi all!Let me introduce myself; my name is Renée van Hout, and I am currently studying for a Master's in International Business, specialising in Strategic Marketing. As part of the Master's course, there are several real-life case assignments you execute, of which one ended with a Hackathon event....Tue, 14 Feb 2023 10:21:18 GMTThesis projectsResearch