DEXLab Explore and Research
The DEXLab, part of Maastricht University's School of Business and Economics (SBE), leads the way in exploring digital experiences. The DEXLab uses modern mobile and wearable devices that are easy to use without needing a lot of technical help. These devices cover a wide range of digital tools, including Virtual Reality (VR), Augmented Reality (AR), Brain-Computer-Interfaces, Neuroscientific tools, artificial intelligence, and service robots.
YEARS 2022 - 2025
DEXLab Research Areas
Advancing Research and Education
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DEXLab at Maastricht University is crucial for pioneering studies and digital research, offering tools for firsthand data collection.
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DEXLab serves as a collaborative hub, uniting researchers, educators, students, and external partners for innovative learning and research.
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SBE's commitment to DEXLab positions it as a leader in modern education and research, attracting top academic and industry talents.
Augmented ReseARch Group
A global research group, with experts from the Netherlands, Australia, and the UK, which explores the impact of AR/VR technologies on consumer decision-making in B2C and B2B contexts including marketing, retail, and logistics.
Maastricht Center for Robots (MCR)
The Maastricht Center for Robots explores service and social robot advancements, collaborating with international academic and industry partners to promote adoption and assess impacts on diverse stakeholders.
Neuro-DM Initiative
The Neuro-DM Initiative, spearheaded by the Decision Sciences study group at SBE, merges marketing, psychology, and neuroscience to analyze consumer decision-making and reactions to advertising.
How Augmented Reality Research can increase sales. Conversation with Jonas Heller
