DIGITAL EXPERIENCE LABORATORY

The purpose of the SBE DEXLab is to drive understanding of digital experiences at SBE with a variety of mobile and wearable devices, which are cutting-edge, usable without extensive technical support (beyond the academics), potentially useful for various research applications and focus on user experience. These devices include a wide array of digital technologies, such as Virtual Reality (VR), Sensory-enabling-technologies (SETs), Augmented Reality (AR), Social/service robots, etc.

 

The SBE DEXLab accommodates a broad range of studies that include movement in digital environments or social interaction of multiple participants. Such a set of digital devices offers all academics at UM/SBE the opportunity to collect primary data and to develop a digital experience competence hub for education and research.

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With recent diversification and globalization taking place in business research and ever-growing competition, this lab would help to establish and future-proofing the SBE with regard to technological research & digital education. The lab serves not only a laboratory space (the SBE DEXLab) but also serves as a hub connection of researchers, educators, students and societal stakeholders outside of UM.

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The connections support cross-functional and interdisciplinary collaboration, ensure high-level research output, future development of PBL. The SBE DEXLab manifest SBE as a leading player in technology enhanced education and research relevant for attracting top talents in research and education.