Meet the DEXLab Team
Get to know the brilliant minds behind DEXLab. Each member brings unique expertise and passion to our research center.
Our Core Team
Jonas
DEXLab Director
Jonas Heller
Director of the DEXLab and Assistant Professor at Maastricht University. My research explores how AI, AR/VR, and emerging technologies like brain-computer interfaces reshape consumer behavior and business landscapes
DEXLab Director and Co-founder
Tim
DEXLab Director
Tim Hilken
Director of the DEXLab and Assistant Professor at Maastricht University. I focus on digital marketing and developments in Industry 4.0, particularly the role of new technologies such as Augmented and Virtual Reality and Artificial Intelligence.
DEXLab Director and Co-founder
Dominik
DEXLab Director
Dominik Mahr
Director of the DEXLab and Professor at Maastricht University. His work integrates research, education and business practice of marketing, innovation, digitisation, strategy, services and design thinking.
DEXLab Director and Co-founder
Roberta
DEXLab Coordinator and Manager
Roberta Di Palma
Coordinator of the DEXLab and PHD candidate at Maastricht University. She specializes in Marketing and Educational Research. Her research interests focus on the use of technology-enabled services in education and business, with a particular emphasis on Virtual Reality and AI.
DEXLab Coordinator and Co-founder
The Interns
Francesca
DEXLab Intern
Francesca Curatolo
Intern of the DEXLab and a Master student at Maastricht University. She is currently following the Strategic Marketing Programme and writing her thesis about the influence of immersive technologies on travel intention through nostalgia.
DEXLab Intern
Alex
DEXLab Intern
Alexandru Muresan
Intern at the DEXLab and a Master student at Maastricht University. Having previously set up his own company, he is currently following the Organisation: Management, Change and Consultancy programme, Alex also supports the Maastricht Center of Robotics (MCR) besides his commitment to the lab.
DEXLab Intern
Lara
DEXLab Intern
Lara Leprince
Intern of the DEXLab and a Master student at Maastricht University. She is currently following the double track Strategic Marketing & Organisation: Management, Change & Consultancy. Besides also being a student tutor, she manages our social media channels.