Meet the DEXLab Team
Get to know the brilliant minds behind DEXLab. Each member brings unique expertise and passion to our research center.
Our Core Team
Jonas Heller
Jonas
DEXLab Director
DEXLab Director and Co-founder
Director of the DEXLab and Assistant Professor at Maastricht University. My research explores how AI, AR/VR, and emerging technologies like brain-computer interfaces reshape consumer behaviour and business landscapes
Tim Hilken
Tim
DEXLab Director
DEXLab Director and Co-founder
Director of the DEXLab and Assistant Professor at Maastricht University. I focus on digital marketing and developments in industry 4.0, particularly the role of new technologies such as Augmented and Virtual Reality and Artificial Intelligence.
Dominik Mahr
Dominik
DEXLab Director
DEXLab Director and Co-founder
Director of the DEXLab and Assistant Professor at Maastricht University. His work integrates research, education and business practice of marketing, innovation, digitisation, strategy, services and design thinking.
Roberta Di Palma
Roberta
​
DEXLab Coordinator and Manager
DEXLab Director and Co-founder
Coordinator of the DEXLab and PHD candidate at Maastricht University. She specializes in Marketing and Educational Research. Her research interests focus on the use of technology-enabled services in education and business, with a particular emphasis on Virtual Reality and AI.
The Interns
Elisa Bassignana
Elisa
DEXLab Intern
DEXLab Intern
Intern of the DEXLab and a Master student at Maastricht University. She is currently following the Marketing Finance Programme and writing her thesis on how immersive technologies, such as virtual reality, influence future self-continuity and pension planning intentions among young adults.
Małgorzata Pałtynowicz
Małgorzata
DEXLab Intern
DEXLab Intern
Intern at the DEXLab and a Master’s student at Maastricht University. She is currently following the Business Intelligence and Smart Services programme and writing her thesis on how human-like AI interactions influence users’ willingness to share personal information.
Nicoleta Cotelea
Nicoleta
DEXLab Intern
DEXLab Intern
Intern at the DEXLab and a Master’s student at Maastricht University. She is currently following the Strategic Marketing programme and writing her thesis on how different types of awe (safe vs. threat) in immersive technologies, such as Apple Vision Pro, influence user engagement and emotional responses.
Paulina Wodecka
Paulina
DEXLab Intern
DEXLab Intern
Intern at the DEXLab and a Master’s student at Maastricht University. She is currently following the Business Intelligence and Smart Services and Strategic Marketing programmes and writing her thesis on how AI companionship influences self-disclosure and trust in human–AI interactions.
Hoang Viet Nguyen
Hoang
DEXLab Intern
DEXLab Intern
Intern at the DEXLab and a Bachelor’s student at Maastricht University. He is currently following the Economics and Management of Information programme and contributing to research on how AI can be integrated into face-to-face interactions, with a focus on negotiation and smart glasses technologies.
The Associates
Corinna Rott
Corinna Rott
PhD Candidate
PhD Candidate
PhD candidate in psychology at Maastricht University and the University of Antwerp, specializing in stress regulation and team performance. Her research combines wearable technology, psychophysiological assessment, and immersive environments.At DEXLab, she co-hosted the (De)Stress VR study, exploring how virtual reality can induce and reduce stress through tailored interventions.
Anna Krispin
Anna Krispin
PhD Candidate
PhD Candidate
Researcher focusing on VR- and AI-based training for oral communication skills. Examining how immersive environments and generative AI can support learners in practicing public speaking and workplace interactions with realistic feedback. She investigates how these technologies can enhance communication skills, build confidence, and improve training outcomes in both educational and professional contexts.
Roman Bricker
Assistant Professor in Organizational Behavior & HRM
​
​
​
Joana Duhamel
PhD Candidate
Ibrahim Humdi
PhD Candidate
Mark Becker
Assistant Professor
