Projects
Current
EDUCATION
2025-2028
ATLAS designs, tests and promotes generative AI use cases that help teachers work more efficiently, teach more effectively and engage students, in a way that is ethically responsible, pedagogically sound and easy to scale.
Generative AI · Higher education · Teaching
Funded by Erasmus+
Partners: University of Antwerp, Universidad Carlos III de Madrid, Euphoria Net, University of Konstanz, Universidade Nova de Lisboa, University of South-Eastern Norway, Tallinn University, Tor Vergata University of Rome, YERUN
RESEARCH
Experiencing Poverty in VR
A virtual reality simulation in which participants live through a day on a tight budget, testing whether experiencing poverty first-hand changes how people think about it. The paper is in revision at Computers in Human Behavior.
Virtual reality · Simulation · Poverty
RESEARCH
Since 2026
AI Jealousy
How do people react when their partner confides in an AI assistant or companion? This project explores jealousy and relationship dynamics around AI companionship.
AI companions · Relationships
PHD PROJECT
Since 2025
See4YourFutureSelf: Emerging Technology in Pension Engagement
How can VR, AR and AI make your future self feel real enough to act on your pension today? Building on an earlier Marie Skłodowska-Curie experiment with AR aged faces, this PhD project tests immersive and AI-based tools that help people engage with retirement planning.
Virtual reality · Augmented reality · AI · Pensions
Partners: Netspar, Instituut Gak, Tilburg University
PHD PROJECT
Since 2024
Digital Signals in Immersive Markets
Ibrahim Humdi, Dominik Mahr, Tim Hilken, Jonas Heller
Does what we do in virtual worlds stay there? This PhD project studies how behaviour in VR games carries over into real-world behaviour.
Virtual reality · Gaming · Consumer behaviour
PHD PROJECT
Since 2025
Negotiating with AI in Procurement
Maarten Ramaekers, Dominik Mahr, Frank Rozemeijer, Jonas Heller
As AI enters purchasing, buyers increasingly negotiate with and through algorithms. This PhD project studies how procurement functions absorb AI and when professionals trust or resist algorithmic advice.
AI · Procurement · Negotiation · Trust
RESEARCH
Since 2026
What happens when a service robot interrupts your dinner, or becomes your colleague? Using interactive VR hospitality scenarios, this project studies how guests and frontline employees respond to service robots.
Service robots · Virtual reality · Hospitality
Partners: Maastricht Center for Robots, Hotel Management School Maastricht
Completed
PHD PROJECT
2026
The Realities of Virtual Reality Training
Does practising in VR prepare you for the real thing? This PhD project examined VR training through a demands-and-resources lens, including how the body reacts when students rehearse a graded presentation in VR. VR presentation training has been part of SBE education since 2021.
Virtual reality · Training · Presentation skills
Partners: University of Houston