Hi, everyone! I'm Anna Krispin, an external PhD Researcher at SBE and a lecturer-researcher at Zuyd University’s Research Centre of...

My name is Stefan Bos and I am a PhD candidate here at SBE. My research focuses on emotional and behavioral change using Virtual Reality....

I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive...

I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in...

Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and...

We are pleased to introduce Anton Spitkovsky, a researcher in the fields of artificial intelligence (AI), augmented reality (AR), and...

1. What is the main research focus of the AR Group? The main research focus of our is to investigate the value-added by Augmented Reality...

1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior,...

1. What is the main research focus of MCR? The Maastricht Center for Robots (MCR) is a research center part of SBE and dedicated to...