Jonas Heller
AR and AI: A Match Made in Digital Heaven
A Dream Team Welcome to the innovative world of Augmented Reality (AR) and Artificial Intelligence (AI)! These two technologies share...
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David Grigorjan
- Jun 3
- 3 min
DEXLab Explains: Understanding the Difference Between AI and GenAI
Artificial Intelligence (AI) and Generative AI (GenAI) are two terms that are increasingly becoming commonplace in academia. While they...
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Roberta di Palma
- May 23
- 2 min
NEW: Educational Report! Enhancing Problem-Based Learning with Virtual Reality at Maastricht University
VR-enhanced PBL: DEXLab and EDLAB have developed an eight-step roadmap to make VR integration at University Maastricht easy.
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sbe-dexlab
- May 6
- 3 min
Walking Their Path: Stefan Bos’s Vision of Empathy through VR
My name is Stefan Bos and I am a PhD candidate here at SBE. My research focuses on emotional and behavioral change using Virtual Reality....
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sbe-dexlab
- Apr 29
- 3 min
Immersive Well-Being with Alexandru Mariș, DEXLab Researcher
I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive...
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sbe-dexlab
- Apr 23
- 3 min
Decoding Consumer Choices with Sammy Wals, DEXLab Researcher
I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in...
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sbe-dexlab
- Apr 2
- 2 min
Shaping the world of the future: Sha Wang on tying the metaverse to the marketplace
Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and...
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augmented-research
- Dec 11, 2023
- 3 min
Immersive Tech Week 2023. The Latest Frontiers of Immersive Tech in Rotterdam
The Immersive Tech Week 2023 (previously named VRdays Europe) on November 29th in Rotterdam was an exciting experience for...
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augmented-research
- Oct 25, 2023
- 2 min
Master Thesis Topics 2023/2024. A futuristic leap with DEXLab!
At DEXLab, innovation is not just a buzzword; it's a commitment. For students poised at the cusp of a transformative phase in their...
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augmented-research
- Oct 17, 2023
- 2 min
Exploring the Future: DEXLab's Adventure in Helsinki
At DEXLab, we're always on the lookout for exciting opportunities to delve into the world of innovation and technology. Our Co-founder...
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augmented-research
- Sep 12, 2023
- 3 min
Interview with Tim Hilken from the Augmented-Research Group
1. What is the main research focus of the AR Group? The main research focus of our is to investigate the value-added by Augmented Reality...
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augmented-research
- Sep 1, 2023
- 4 min
Interview with Sammy Wals from the NeuroDM Research Initiative
1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior,...
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augmented-research
- Jul 7, 2023
- 2 min
Attachment and Psychological Ownership of Digital Objects
A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation,...
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augmented-research
- Feb 14, 2023
- 1 min
Thesis Project on VR adoption in Healthcare
Hi all! Let me introduce myself; my name is Renée van Hout, and I am currently studying for a Master's in International Business,...
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augmented-research
- Jan 13, 2023
- 3 min
Good Vibrations: Measuring brain activity with EEG
A tech review by Sammy Wals The action potential: The brain consists of billions of neurons connected in a network via synapses, which...
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