A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation,...

The Frontiers in Service 2023 is coming to an end, the DEXLab was present in the form of providing a digital booth, with several of our...

Hi, please tell us a bit about yourself and your academic background! I'm Dominik Mahr, Professor of Digital Innovation & Marketing and...

Hi everyone, my name is Tim Hilken. I am proud to be a co-founder and Director of the DEXLab, and an Assistant Professor atMaastricht...

Please tell us a bit about your background! Hi, I am Jonas Heller, co-founder and director of the DEXLab, as well as an Assistant...

Hello everyone, My name is Moritz Wigger and I am an exchange student from the Armed Forces University in Munich, Germany. Here in...

Hi all! Let me introduce myself; my name is Renée van Hout, and I am currently studying for a Master's in International Business,...

Hello everyone, My name is Philipp, and I am the new intern at the DEXLab. As a Business Engineering (BE) student in my final semester,...

A tech review by Sammy Wals The action potential: The brain consists of billions of neurons connected in a network via synapses, which...

On November 8 and 9, the DEXLab hosted an enthusiastic group of MaastrichtMBA students for two teaching modules on Marketing in the...

Hello everyone, My name is Roberta Di Palma and I am the DEXLab coordinator. I am very proud to be one of the founders of the SBE DEXLab...

A Thesis Experiment by Anne Windhausen In modern warehouse environments, managers are constantly striving to increase picking efficiency...

An opinion by Jonas Heller Since Facebook Meta revived the term ‘Metaverse’ in October 2021, it has lived through a renaissance that...

Learning is both theory and practice. Maastricht University School of Business and Economics is pioneering in technology-enhanced...

Hello everyone, My name is Noah Moonen and I am very excited to be the new SBE DEXLab manager! A little bit about myself: I am a...

Picture this: students receiving real-time feedback on their presentation skills in VR. Researchers using AR to improve customer support...