News, interviews, experiments and food for thought from the lab.
Hello everyone,My name is Moritz Wigger and I am an exchange student from the Armed Forces University in Munich, Germany. Here in Maastricht, I got the opportunity for an internship at the DEXLab for five months to do research for my master thesis.As a Management & Media (MM) student I focused...
Hi all!Let me introduce myself; my name is Renée van Hout, and I am currently studying for a Master's in International Business, specialising in Strategic Marketing. As part of the Master's course, there are several real-life case assignments you execute, of which one ended with a Hackathon event....
Hello everyone,My name is Philipp, and I am the new intern at the DEXLab. As a Business Engineering (BE) student in my final semester, we are required to do an internship, which will eventually get paired with our Bachelor Thesis. In my fourth semester, I had the chance to practice a presentation...
A tech review by Sammy WalsThe action potential: The brain consists of billions of neurons connected in a network via synapses, which process information by using a lot of very small electrical signals. These neurons fire and create “action potentials”, causing an electrical current to flow from...

On November 8 and 9, the DEXLab hosted an enthusiastic group of MaastrichtMBA students for two teaching modules on Marketing in the Metaverse. Following John Keats’ proverb that “nothing ever becomes real till it is experienced”, we kicked things off with a hands-on workshop with four...
Hello everyone, 
My name is Roberta Di Palma and I am the DEXLab coordinator. I am very proud to be one of the founders of the SBE DEXLab and with this post I would like to introduce myself on a bit of a more personal level. I was born in Naples (Italy) and a fun fact about me is that before...
A Thesis Experiment by Anne WindhausenIn modern warehouse environments, managers are constantly striving to increase picking efficiency and reduce the occurrence of picking errors to meet complex market conditions and decrease warehousing costs. Augmented Reality Smart Glasses (ARSG) are considered...
An opinion by Jonas HellerSince Facebook Meta revived the term ‘Metaverse’ in October 2021, it has lived through a renaissance that other standalone terms, if they were to have feelings, would be jealous of. Not even one year ago the term was re-introduced by the biggest social network company in...
Learning is both theory and practice. Maastricht University School of Business and Economics is pioneering in technology-enhanced education using small-class settings combined with practical, hands-on experiences. Master students of the Business Innovation and Smart Services master had the chance...
Hello everyone, My name is Noah Moonen and I am very excited to be the new SBE DEXLab manager!A little bit about myself: I am a Maastricht locaI and I have obtained both my Bachelor’s degree (International Business) and my Master’s degree (Entrepreneurship and SME-management) at the University of...
Picture this: students receiving real-time feedback on their presentation skills in VR. Researchers using AR to improve customer support and experiences. Coordinators and teachers enabling hybrid students to feel connected to their peers by joining in telepresence through a service robot. These...
